If you haven’t taken a look at the full 2018 Women & Automotive agenda, you can find it here!

Last week, we took a quick peek at Becca Polak and her keynote address, “Accountability, Action & Change in the Automotive Industry.” For this week’s agenda highlight, we’re focusing on Potratz Advertising’s Vice President of Account Services Samantha Cunningham Zawilinski, who’s delivering a solo presentation of her own, “Intrapreneurship — Developing Early Adapters & Harnessing Innovation in Your Company.”

Samantha Cunningham Zawilinski is known as the Millennial Intrapreneur, working to create innovative technology and solutions for Potratz clients. As the vice president of account services at North America’s most advanced automotive advertising agency, Samantha seeks out the hard data and uses that data to drive results from a wide range of advanced strategies and tactics. While many may know the strategies, Samantha’s ability to break things down into actionable bites ensure that those tactics are implemented the right way.

Samantha oversees campaigns involving virtually every form of media available, and does so for clients across North America. Her views are not a product of what she has to sell, but rather they are formed from a broad, integrated and independent perspective backed by mountains of data.

Samantha’s views are to the point and based on hard facts; Samantha has a weekly show named, appropriately enough, “Hard Facts.”

Drawing from her own experiences, Samantha has further refined the concept of Intrapreneurship, and it’s the subject of her session at Women & Automotive 2018. In her presentation, Samantha will present actionable steps to become a successful Intrapreneur, to create an environment and culture that enables Intrapreneurs to thrive within an organization and how Intrapreneurs help to build a stronger, more progressive business in a competitive landscape.

Following Samantha’s session, you’ll know to a T how to embody and display the same characteristics of an entrepreneur while working within an organization.

Samantha Cunningham Zawilinski speaks at 1 p.m. in the Metro East room of the Westin Harbour Castle in downtown Toronto. Click here to register for Women & Automotive and see Samantha Cunningham Zawilinski deliver this presentation. Early bird discounts of up to $400 apply through Feb. 28.