It can be challenging for women in all industries to “Lean In,” but guidance and leadership from those who have been there before help to pave the way for women in a variety of industries, from technology to automotive.

At the inaugural Women & Automotive conference, join Erin Elofson, director of financial services and automotive for Facebook Canada, as she shares some of the guidance she and others at Facebook have received from Sheryl Sandberg, chief operating officer at Facebook and one of the world’s leading voices on women.

Elofson will share insights about the lessons she has learned in the technology industry as well as practical tools that can apply to women of all backgrounds and industries during her session, which will take place at 4:15 p.m. on Wednesday, April 6. Here’s a quick preview of COO Sheryl Sandberg & General Motors CEO Mary Barra perspectives of women in the workplace.

To be a part of this dynamic session and gain the insights Elofson will share, you’ll need to be registered for the 2016 Women & Automotive Conference! Head over here to add your name to the growing attendee list. While you’re there, be sure to reserve your hotel room and check out the rest of our can’t-miss agenda.

And if you’d like to hear more from Elofson, be sure to join us for Auto Remarketing Canada 2016, where she will describe how Facebook can help businesses meet and exceed their sales goals.