The following message first appeared as a LinkedIn Post published by our Chair of Board, Cheryl Munce.
ALAS, an automotive conference ABOUT ‘women and automotive’ for both MEN and WOMEN!
In my 35 years in the automotive industry I have seen the evolution of the business from manual to digital and in the past several years, the change in consumer buying preferences, their tendencies to buy from companies who “look and behave like them” and the growing presence of diversity in the automotive industry.
Women are now seen working as technicians in garages and body shops; service advisers at dealerships; sales reps on the front line of many auto businesses; and moving up through various levels of management to the top of some very prominent auto companies (probably the most notable being Mary Barra, CEO of General Motors). While the evolution is happening today, there still seems to be barriers to entry in some areas of automotive and within some companies.
I am honored to be a part of the team helping to create more awareness around diversity in automotive and through education, help accelerate the process to move the “evolution” to “revolution” where our industry employees will more quickly mirror the customers that do business with us. Also joining me on the Board of Advisers is Kathy Ward (Canadian Black Book), Wendy Ladd (Pfaff Motors), Christie Groom (Sym-Tech Financial) and Jean Boutzis (Performance Publications).
Cherokee Media group, the hosts of the annual Auto Remarketing Canada conference in Toronto, were quick to embrace and endorse the need for this type of event in Canada. Early responses have been tremendous so get in EARLY if you are interested in becoming a sponsor, a presenter and/or an attendee. I am happy to answer any questions you may have about this event and direct you to the appropriate person over at our friends at Cherokee Media.
See you on April 6, 2016 at the Westin Harbour Castle in Toronto, ON.